How to Start, Grow, and Monetize a Podcast That Quietly Brings in Sales — Even With a Tiny Audience

You don’t need a massive following to make money from your podcast.

You just need a mic, a message, and the right strategy.

When I first started my podcast, I didn’t have a big audience — just something I wanted to say.
I wasn’t chasing sponsors. I wasn’t spending hours on social media.
Yet, that tiny little podcast went on to generate over $85,000 in sales and attract a community of buyers who already trusted me before they ever DM’d me.

That’s the power of podcasting.

Why Podcasting Works (Especially in 2025)

Unlike social media posts that vanish after 24 hours, your podcast episodes compound over time.
Every episode builds authority, grows your audience, and drives traffic to your offers — quietly and consistently.

You don’t need to show your face.
You don’t need to go viral.
You just need to position your podcast where your ideal audience is already searching — on Spotify, Apple, and Google Podcasts, aka search engines full of people actively looking to learn, grow, and buy.

Introducing Mic to Money™

A step-by-step course that teaches you how to:
✅ Start a podcast that builds your authority (even if you’re starting from scratch)
✅ Get discovered on Spotify without ads or algorithms
✅ Turn casual listeners into loyal, ready-to-buy fans
✅ Monetize your message — with or without sponsors

This isn’t another “Podcast 101” course about editing or equipment.
It’s a business-building system that helps you turn your voice into visibility, and your visibility into income.

Who It’s For:

This course is perfect for:
✨ Entrepreneurs & creators who want to build authority fast
✨ Digital product or course creators tired of relying only on Instagram
✨ Coaches or educators who want a long-form platform that sells for them
✨ Introverts or faceless creators who want to grow without being “on” all the time

The Transformation

By the end of Mic to Money, you’ll have:
🎙 A fully launched podcast that ranks in search and attracts your ideal audience
💡 A content system that builds trust + sells on autopilot
🧲 A platform that positions you as the authority in your niche
💸 A monetization plan that turns your mic into recurring income

What's inside the course?

Week 1: Big Picture & Setup

• Welcome + what to expect from the course
• Why podcasting is the fastest path to authority + sales (even with a small audience)
• Mindset shifts: you don’t need to be “expert enough” you just need to start
• Picking your podcast niche + defining your dream listener
• Choosing your format (solo, interview, hybrid)
• Equipment + software (budget-friendly to pro setups)

Week 2: Branding & Identity

• Naming your podcast + positioning yourself as the go-to in your niche
• Creating your cover art + podcast image that attracts listeners
• Writing irresistible show + episode descriptions
• How to brainstorm scroll-stopping episode titles
• Setting your release schedule + realistic consistency plan

Week 3: Content Creation That Clicks

• How to never run out of episode ideas (my exact brainstorming system)
• Structuring episodes so they’re bingeable + shareable
• Incorporating stories, frameworks, and teaching moments that hook listeners
• CTA strategy: how to balance value-packed episodes with subtle and direct offers
• Action plan: map out your first 10 episode ideas

Week 4: Getting Discovered

• Podcast SEO: keywords, tags, metadata explained
• Writing show notes that actually get searched + clicked
• Using Pinterest, blogs, and YouTube to boost discoverability
• Social promo 101: how to repurpose episodes into reels, carousels, and posts
• Action plan: publish your first episode + promo posts

Week 5: Growth & Authority

• Collaboration + guest strategy (where to find guests, how to pitch yourself to others)
• Networking hacks: how to grow faster through cross-promotion
• Building trust so your listeners convert to clients/customers
• Action plan: pitch yourself to 3 potential collaborators

Week 6: Monetization & Sales

• How to use your podcast to sell your offers (without sounding “salesy”)
• Turning listeners into buyers: proven CTA frameworks
• The podcast sales funnel
• Action plan: craft your podcast sales funnel

Week 7: Systems & Scaling

• Batch recording + editing workflow (so you’re not chained to the mic)
• How to create a content repurposing plan (1 episode → 10 pieces of content)
• Automations: connecting your podcast to emails & funnels
• Action plan: build your weekly repurposing system

Week 8: Tracking & Expanding

• What numbers actually matter (and what to ignore)
• How to track downloads + engagement without obsessing over vanity metrics
• Signs your podcast is working (beyond downloads)
• Long-term growth mindset: how to stay consistent + motivated
• Final project: create a 30-day podcast growth + monetization plan